STAR CHINA FORMAT GETS NEW DISTRIBUTORS AFTER ITV DEAL ENDS

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Sing My Song has attracted 480 million viewers since its premiere in January, & British ITV Studios will extend the show"s popularity to a broader global audience. Phokhổng lồ provided to lớn Đài Loan Trung Quốc Daily

 

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China exports rights to TV show for first time

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A bite of Đài Loan Trung Quốc II whets the appetite

The hit television talent show Sing My Song will reach the global market after a landmark deal with a British distribution toasanguocmo.vnpany. Zhang Chunyan reports from London.

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British ITV Studios Global Entertainment has signed a landmark deal to lớn distribute China"s talent show Sing My Song khổng lồ the global television market. And ITV Studgame ios will produce a UK version in the next two years, ITV Studios confirmed khổng lồ China Daily on Tuesday.

This marks the first time that an original Chinese talent show format has been exported internationally.

Mike Beale, director of International Formats at ITV Studgame ios, says: "This khuyễn mãi giảm giá is a fantastic example of the benefits of a British-Chinese creative sầu partnership."

"As a leading TV distributor, ITVS GE has a wealth of experience of distributing some of the world"s most popular TV formats to territories around the globe. In Sing My Song, Star Trung Quốc has created a prime-time entertainment show with proven appeal lớn millions of viewers in the TV business" hotthử nghiệm market," Beale says.

Beale says the khuyễn mãi giảm giá is sure khổng lồ generate a huge amount of interest from international buyers.

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ITVS GE is one of the world"s outstanding international TV distribution, home page entertainment, publishing, merchandising & licensing businesses. It distributes celebrated nội dung across all genres from both its in-house production business, ITV Studgame ios và collaboration with leading producers from around the world.

Sing My Song is a studio-based music conkiểm tra, searching for the best original songs in China. Four of the music industry"s most actoasanguocmo.vnplished singer-songwriters giới thiệu their experience & expertise as producer-judges, providing feedback and guidance khổng lồ the contestants. The judges also have sầu an important goal: Each is scouting for songs to lớn be part of their own original music album.

The toasanguocmo.vnpetition uncovers singer-songwriters who have sầu the ability và talent khổng lồ toasanguocmo.vnpose and perform their own songs.

The Sing My Song series has aired on China"s national TV channel CCTV-3 since January, reaching 480 million viewers, with a total audience chia sẻ of 37 percent in Đài Loan Trung Quốc and CCTV-3"s slot ratings increased 59 percent year-on-year, according to CSM Media Retìm kiếm, China"s leading audience measurement organization.